Google Analytics (GA4) is a free web analytics tool that helps businesses track website traffic, user behavior, and performance metrics. It provides insights into where your visitors come from, what pages they engage with, and how they convert into customers.
With Google Tag Manager (GTM), you can manage and update tracking codes (tags) on your website without manually editing the code. It streamlines event tracking for platforms such as Google Analytics, Facebook Pixel, Google Ads, and other third-party tools.
Monitor user activity, page views, session duration, and conversion rates.
GTM allows you to add and modify tracking codes without coding knowledge.
Analyze organic search traffic and optimize pages for better rankings.
Measure key actions like form submissions, downloads, and button clicks.
Connect GA4 with Google Ads, Facebook Ads, and other marketing platforms.
Using Google Analytics 4 and Google Tag Manager is a game-changer for website tracking, conversion optimization, and business growth. With these tools, you can collect valuable data, improve user experience, and drive better marketing decisions.
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