Mango Madness Digital Agency Ltd.

Google Analytics & Google Tag Manager: Why You Need Them and How to Set Them Up

A pic of a laptop and screen displaying analytics for google analytics and tag manager

What is Google Analytics?

Google Analytics (GA4) is a free web analytics tool that helps businesses track website traffic, user behavior, and performance metrics. It provides insights into where your visitors come from, what pages they engage with, and how they convert into customers.

What is Google Tag Manager?

With Google Tag Manager (GTM), you can manage and update tracking codes (tags) on your website without manually editing the code. It streamlines event tracking for platforms such as Google Analytics, Facebook Pixel, Google Ads, and other third-party tools.

Why Your Business Needs Google Analytics & Google Tag Manager

  • Better Data Insights:  Understand how visitors interact with your website.
  • Improved Conversion Tracking: Measure sign-ups, purchases, and form submissions.
  • Enhanced User Experience: Identify and fix website performance issues.
  • Easy Event Tracking: Track button clicks, video views, and scroll depth using GTM.
  • No Developer Required: Manage tracking tags without editing website code.

How to Set Up Google Analytics 4 (GA4)

Step 1: Create a Google Analytics 4 Account

  1. Visit Google Analytics
  2. Click Admin > Create Account
  3. Enter your Account Name and click Next
  4. Set up a GA4 Property (website or app) and configure settings
  5. Click Create

Step 2: Get Your Measurement ID

  1. In Google Analytics, go to Admin > Data Streams
  2. Select your website stream
  3. Copy the Measurement ID (Format: G-XXXXXXXXXX)

How to Set Up Google Tag Manager

Step 1: Create a Google Tag Manager Account Text Here

  1. Visit Google Tag Manager
  2. Click Create Account
  3. Enter your Account Name and Country
  4. Set up a Container (select Web for websites)
  5. Click Create and accept terms

Step 2: Install Google Tag Manager on Your Website

  1. Copy the two provided GTM code snippets
  2. Paste the first script in your website’s <head> section
  3. Paste the second script in the <body> section
  4. Save and publish your website changes

Step 3: Add Google Analytics 4 to GTM

  1. In GTM, go to Tags > New
  2. Click Tag Configuration > Select Google Analytics: GA4 Configuration
  3. Paste your Measurement ID
  4. Set Triggering to All Pages
  5. Click Save and Publish

Benefits of Using Google Analytics & Google Tag Manager

  1. Comprehensive Website Tracking

Monitor user activity, page views, session duration, and conversion rates.

  1. Easy Tag Management

GTM allows you to add and modify tracking codes without coding knowledge.

  1. Enhanced SEO Performance

Analyze organic search traffic and optimize pages for better rankings.

  1. Event Tracking for Conversions

Measure key actions like form submissions, downloads, and button clicks.

  1. Seamless Integration with Marketing Tools

Connect GA4 with Google Ads, Facebook Ads, and other marketing platforms.

Final Thoughts

Using Google Analytics 4 and Google Tag Manager is a game-changer for website tracking, conversion optimization, and business growth. With these tools, you can collect valuable data, improve user experience, and drive better marketing decisions.

Need Help Setting Up Google Analytics?

If you need assistance integrating Google Analytics 4 & GTM, contact us today for expert support!